The government has strengthened the Nasha Mukt Bharat Abhiyaan in Jammu and Kashmir. Notably, over 1.20 crore people in the Union Territory have been reached through awareness drives. Moreover, 8,565 volunteers called Nasha Mukti Mitras have joined the campaign. Clearly, the drive aims to protect youth from drug abuse.
About Nasha Mukt Bharat Abhiyaan
The Ministry of Social Justice and Empowerment runs this campaign. It began on 15 August 2020. At first, it covered the most affected districts. Later, it expanded to all districts of India. Its main aim is a drug-free India through awareness and treatment.
Key Features
- Awareness programmes in schools, colleges and communities
- Support for de-addiction and rehabilitation centres
- Training of volunteers like Nasha Mukti Mitras
- A national toll-free helpline for counselling
National De-Addiction Helpline 14446
The Ministry runs the National Toll-Free De-addiction Helpline 14446. It offers primary counselling to callers. Also, it refers them to the right treatment centres. So, anyone can seek help without fear or cost.
Why Jammu and Kashmir Is a Focus
Drug abuse has risen among youth in parts of Jammu and Kashmir. Also, the region faces cross-border drug trafficking. Therefore, the government has given it special focus. Meanwhile, police and other agencies act against supply networks.
Link With Uttarakhand
Uttarakhand runs its own “Drug Free Uttarakhand” campaign. For example, the state formed an Anti-Narcotics Task Force in 2022. Similarly, it uses the 1933 helpline for tip-offs on drug trafficking. Thus, both national and state efforts work together.
Why Nasha Mukt Bharat Abhiyaan Matters for UPSC and UKPSC
Notably, drug abuse is an important social issue for mains and interviews. So, remember the launch date, the ministry and the 14446 helpline. Also, compare it with Uttarakhand’s campaign. For official updates, also visit the Ministry of Social Justice and Empowerment. Next, for a related story, read about the Drug Free Uttarakhand campaign.
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