Krishi Kalyan Abhiyan ,‘JANAUSHADHI SUVIDHA’ – Oxo-biodegradable Sanitary Napkin

The Ministry of Agriculture and farmers’ welfare in line with the Hon’ble Prime Minister Narendra Modi’s vision of doubling farmers’ income by 2022 has launched the Krishi kalyan Abhiyaan from 1^st June, 2018 till 31^st July, 2018 so as to aid, assist and advice farmers on how to improve their farming techniques and raise their incomes. The Krishi kalyan Abhiyaan will be undertaken in 25 Villages with more than 1000 population each in Aspirational Districts identified in consultation with Ministry of Rural Development as per directions of NITI Ayog. In districts where number of villages (with more than 1000 population) is less than 25, all villages will be covered.
An Action Plan comprising specifically identified activities under various departments of the ministry namely, Department of Agriculture, Cooperation & Farmers Welfare (DAC&FW), Animal Husbandry Dairying & Fisheries (DAHD&F) and Department of Agricultural Research & Education (DARE-ICAR) will be implemented to saturate these 25 villages in each district with these activities.
The overall coordination and implementation in the 25 villages of a district is being done by Krishi Vigyan Kendra of that district. 111 officers have also been made in-charge of one district each for overall coordination and field level monitoring. These officers have been selected from subordinate/attached/autonomous organizations/PSUs etc. of Ministry of Agriculture & Farmers Welfare.
Various activities to promote best practices and enhance agriculture income are being undertaken under this plan such as:-

• Distribution of Soil Health Cards to all  farmers
• 100% coverage of bovine vaccination for Foot and Mouth Disease (FMD) in each village
• 100% coverage of Sheep and Goat for eradication of  Peste  des Petits ruminants (PPR )
• Distribution of Mini Kits of pulses and oilseeds to all
• Distribution of Horticulture/Agro Forestry/Bamboo plant @ 5 per family(location appropriate)
• Making 100 NADAP Pits in each village
• Artificial insemination saturation
• Demonstration programmes on Micro- irrigation
• Demonstrations of integrated cropping practice

In addition, demonstration programmes on Micro Irrigation and Integrated Cropping Practice will also take place so as to familiarize farmers with the latest techniques and how they can be incorporated at the grass root level.
Training programmes are being conducted in each of the villages by ICAR/KVSs for Bee Keeping, Mushroom cultivation and Kitchen garden. Women participants and farmers will be given preference for the training program.
 
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Government launches ‘JANAUSHADHI SUVIDHA’ – Oxo-biodegradable Sanitary Napkin – under the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP)

The affordable sanitary napkins will now become available at over 3600 Janaushadhi Kendras functional in 33 States/UTs across India, as promised by Union Minister, Chemical & Fertilizers and Parliamentary Affairs, Shri Ananthkumar on March 8, 2018 (World Women’s day).
Shri Mandaviya said that this is a special gift for all Women on the eve of World Environment day, as this unique product would ensure Affordability, Hygiene as well as Ease of use and disposal for them. Jan Aushadhi Suvidha comes with a special additive, which makes it biodegradable when it comes in contact with oxygen after being discarded. This would ensure ‘Swachhta, Swasthya and Suvidha’ for the underprivileged Women of India and go a long way in the achievement of Prime Minster Shri Narendra Modi’s vision of Affordable and Quality Healthcare for All, the Minister added.
Emphasizing upon the affordability aspect of SUVIDHA, Shri Mandaviya said that the average price of sanitary napkins available in the market today is around Rs. 8 per pad, whereas now with the launch of the SUVIDHA napkins at Rs. 2.50 per pad, this will go a long way in making the basic hygiene requirement aid for Women affordable for the underprivileged sections.